Stats: 73% of Travelers Intend to Take Eco-Friendly Trip This Year

Green city made of leaves
Photo by Petmal/iStock/Getty Images Plus/Getty Images

Earth Day may have passed, but interest in sustainable travel is still going strong, according to a recent study by Booking.com. The company’s 2019 Sustainable Travel Report has found that almost three quarters (73%) of travelers worldwide intend to stay at least once in an eco-friendly or green accommodation in the year ahead. 2019 is the fourth consecutive year in which Booking.com’s research has seen this figure rise, from 62 percent in 2016 to 65 percent in 2017 and 68 percent in 2018. 

Other key findings from the report: almost three quarters (72%) of travelers worldwide believe that people need to act now to make sustainable travel choices. The results were relatively consistent across age groups, Booking.com said, with almost three quarters (74%) of 46-55 year olds believing that action is needed, followed by Millennials at 71 percent. 

The report also examined the most common barriers travelers face when trying to book a sustainable vacation. The top response is simply lack of knowledge, with 37 percent of respondents agreeing with the statement “I do not know how to make my travel more sustainable.” This is followed by “I cannot afford the extra expenditure of sustainable travel” (36%); ”I cannot afford the extra expenditure of sustainable travel” (36%); “Although I do see options to travel more sustainably, other options tend to appeal more” (34%); “My agenda constrains me in the sustainable choices I can make    “ (34%); and “Sustainable travel destinations appeal to me less than other destinations” (34%). 

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

The report is based on a survey of 18,077 adults who have taken a trip in the last 12 months or plan to take a trip in the next 12 months. 

Related Stories

Stats: Interest in Vacation Rentals Up 10%

Stats: Brazil Travel Booms Following New Visa Waivers

Stats: Top 10 Eco-Friendly Stays for Earth Day

Stats: Top 10 Destinations for Easter Travel 2019

Suggested Articles:

United Airlines has partnered with Smartvel to offer airline customers an interactive map that shows updated travel destination restrictions.

The weekly coronavirus cases in Europe are rising faster now than they were during the pandemic’s peak in March, the World Health Organization says.

Avoya Travel has launched a new Marketing Resource Center with turn-key, customizable marketing pieces for independent agencies in the network.