As we approach the busy holiday travel period, a new report from Morning Consult shows America's most popular airlines, as well as the latest trends and issues facing the American travel industry.
The report explores how and where Americans like to travel, as well as their preferences regarding airlines, hotels, and Airbnb.
America's most popular airline is Southwest: Nearly half of Americans (49%) have a favorable view of Southwest, making it the most popular major airline brand.
When it comes to purchasing considerations, the competition is much closer: Southwest (49%) is neck and neck with American Airlines (47%), Delta (46%), and United (46%).
Cars are America's preferred mode of travel: Americans love getting around by car, and airlines generally lag behind the alternatives.
Most Americans prefer major hotel chains over Airbnb: While at least 90 percent of Americans have heard of major hotel chains including Motel 6, Marriott, Best Western, and Hilton, only 71 percent of Americans have heard of Airbnb.
Airbnb lags behind competitors in terms of purchasing intent: Americans were most likely to consider booking hotels from Marriott (54%) and Best Western (52%). Just 27 percent of Americans said they would consider booking Airbnb.
Airbnb performs significantly better among Millennials: Thirty-six percent of Millennials say they plan on using Airbnb, compared to 28 percent of Gen Z, 27 percent of Gen X, and 23 percent of Boomers who say the same.
Brand loyalty is unimportant when it comes to hotels: Most Americans aren't particularly brand loyal when it comes to hotels, with just 24 percent saying they have preferred chain(s) they often book.
Morning Consult compiled the report based on a poll conducted from June 4 – 5, 2018, among a national sample of 2,202 adults.