Summer travel is up this year, with “micro trips” – shorter trips of one to three days – proving to be particularly popular, according to a new national survey from Discover. The report found 71 percent of consumers plan to take a vacation this summer (from May through September), compared to just 58 percent in 2018.
The survey found that most consumers plan to take micro vacations (shorter trips of one to three days) this summer, Discover said. Fifty-five percent of respondents said their summer trips will last one to three days, compared to 21 percent who said four to six days, 12 percent who said one week, 6 percent who said 8 to 13 days and 5 percent who said their trip will last two weeks or more.
In addition, consumers are planning their summer vacations with relatively shorter notice, according to Discover. Forty-six percent of respondents said they plan their trips three months or less in advance, compared to 26 percent who said four to six months, 11 percent who said seven to nine months, 10 percent who said 10 to 12 months and 8 percent who said more than one year in advance.
Younger Generations Travel Differently
While more consumers plan to travel overall, younger generations are more likely to take a vacation this summer than older generations, as 77 percent of Gen Z and 76 percent of Millennials are planning summer trips, compared to 67 percent of Baby Boomers and 60 percent of the Silent Generation.
When it comes to accommodations, younger generations, 21 percent of Gen Z and 16 percent of Millennials, are more open to staying in home rentals compared to other generations, 8 percent of Baby Boomers and 5 percent of the Silent Generation.
Younger generations also have different priorities about what they want most out of their vacations. Twenty-five percent of Gen Z and 25 percent of Millennials are looking to spend time with their friends and family, while 41 percent of Baby Boomers want to relax on their trips.
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