The most active business travelers are most likely to book flights on their smartphone, according to research conducted by CWT. Travelers who make more than five trips a year are 13 percent more likely to book on their smartphone, while travelers revisiting a location are 11 percent more likely to do so, CWT said.
“The findings are clear: the more you travel, the more you use your smartphone, and that includes booking your flights directly through an app,” said Amit Wurgaft, CWT’s chief experience officer, digital, in a written statement. “Booking on your mobile device requires a level of confidence, born from experience. This is also why travelers are more likely to book on mobile when they have visited the destination in the past.”
Mobile bookings are also more likely to be in higher fare classes. Compared to bookings made on a computer, bookings made on a smartphone are 15.8 percent more likely to be business class, 15 percent more likely to be premium economy, and 8.4 percent more likely to be first class.
The results also show there is a correlation between when people book and how they book. The closer the departure date, the more inclined travelers are to book through their mobile devices. Sixty-two percent of mobile bookings are done between one day and one week prior to departure, but only 28 percent of computer bookings are done during that time.
Meanwhile, when it comes to self-serviced business trips, desktop leads the way at 80 percent, mobile booking ranks second at 15 percent, and tablets score 5 percent.
Lastly, the survey shows that 73.5 percent of travelers book their flights at the office, regardless of the channel. However, if they book their flights at home, they are 12 percent more likely to book on mobile.