Today is National Travel Advisor Day, and to celebrate, the American Society of Travel Advisors (ASTA) is relaunching TravelSense.org, a website dedicated to showcasing the value and expertise of travel advisors to the traveling public and connecting advisors with consumers.
The freshly redesigned TravelSense.org is a consumer tool that allows the traveling public to connect directly with ASTA travel advisors. The website remodel includes new features such as a revamped platform, expert travel content and a chat feature for travelers to connect in real-time with the advisor of their choice.
Since the beginning of 2019, TravelSense.org advisor leads have approached $700,000, ASTA said. This ASTA Member tool is designed to generate new business for travel advisors and the travel expertise needed for the consumers.
The move is one of a few that ASTA is making to celebrate National Travel Advisor Day. The organization is also offering a toolkit to help advisors promote their value to the traveling public, policymakers and the media. The toolkit includes the day’s official hashtags for social media promotions -- #TravelAdvisorDay and #ASTAadvisors – as well as pre-drafted Letters to Congress and a pre-drafted Letter to the Editor portal.
“Today’s travel advisors aren’t intermediaries,” said ASTA President and CEO Zane Kerby in a written statement. “They are trusted advisors — akin to financial planners and CPAs — whose knowledge allows them to navigate a complex array of suppliers to maximize value for their clients. Our yearly consumer research makes clear: travel advisors make the experience better! Happy Travel Advisor Day!”