Travel Leaders Group has signed on as a “Diamond” level Proud Partner with the American Society of Travel Advisors (ASTA). Diamond is the highest level offered through the partnership program, ASTA said.
The partnership agreement includes ASTA membership for several Travel Leaders Group brands, including Travel Leaders Network, Tzell Travel Group, Protravel International, Travel Leaders Corporate, ALTOUR, Nexion Travel Group, CruCon Cruise Outlet, Andrew Harper Travel, All Aboard Travel, Cruise Specialists, R.Crusoe & Son, Travel Leaders of Tomorrow, All Star Travel Group, SinglesCruise.com and In The Know Experiences, ASTA said. The deal also includes an enhanced Travel Leaders presence at ASTA’s events, including the ASTA Capitol Summit (June 1-4 in Washington, DC), the ASTA Global Convention (August 25-27 in Fort Lauderdale, FL) and the ASTA Small Business Network Conference (September 29-October 1 in Aurora, CO).
The new agreement comes as ASTA is embarking on a major promotional campaign to tout the value of travel advisors to their clients and the travel industry as a whole. Following on from the organization’s rebranding to the American Society of Travel Advisors, designed to highlight the insider expertise advisors bring to the table, ASTA is promoting National Travel Advisor Day and National Travel Advisor Month with a social media toolkit and a number of updates to TravelSense.org, ASTA’s lead generation website.
The rebranding was ASTA’s first name change in almost 75 years.