TripAdvisor’s Viator has launched a new booking platform giving travel agents access to more than 70,000 commissionable tours and attractions.
Dubbed the Travel Agent Program (TAP), the new booking platform includes TripAdvisor and Viator’s VIP, Exclusive and Skip the Line products. Registration options are available for both host agencies and independent travel agents. Registered agents will also have access to a resource center with helpful tips and content, including agent training, product knowledge development and destination guides.
TAP includes a commission rate and also allows for multiple currencies and monthly reporting. Agents can join now without any fees or restrictions to book as an individual, host agency, or a member of a host agency. Commission is received directly from Viator.
Since testing began last month, thousands of agents have created accounts and booked experiences for their clients directly through Viator, TripAdvisor said.
In a written release, Ben Drew, head of growth at Viator, said that the company will continue to collect and incorporate feedback from early adopters in order to continue to evolve the new program.
“We’re glad that Viator understands and appreciates the value of travel agents,” said Ellen Klein, manager, Tzell Travel Group Long Island, in a written release. “We recently signed up for the Viator Travel Agent Program and we’re very happy with it - it makes bookings easier and more profitable for us.”
Viator is an online distribution platform for tours, activities and attraction tickets that was acquired by TripAdvisor in 2014. In addition to powering TAP, it also partners with tour operators, attractions and activity providers to sell products to consumers worldwide via Viator.com, 3,500 global affiliate partner channels and 175,000 online travel agents. It also powers the “Things to Do” booking platform on TripAdvisor.
Travel agents can sign up at https://travelagents.viator.com/?aid=pr.