Celebrated Experiences has acquired Guidelines to Britain, a provider of private guides for visitors to the U.K.
Guidelines to Britain was founded by Maggie Rogers, who has curated a team of guides across England, with a particular focus on London. Her guides are selected based on their knowledge, personality and hospitality, according to Celebrated Experiences, and many of London’s top hotels concierges call upon Guidelines to impress their guests with its many guided experiences.
In 2019, Celebrated Experiences had a record-breaking year in England, booking over 10,000 room nights at its collection of Celebrated Hotels and Homes. It also booked nearly 6,000 days of guided experiences across the U.K., including everything from walking tours of London highlights to more exclusive experiences, such as VIP private visits to The Tower of London and special access to many of England’s stately homes and gardens. The company also offer more specialized tours, such as the popular “London’s History in Four Drinks,” or “The London Spy Walk.” Most guided experiences are custom to each guest.
Jonathan Epstein, the CEO and owner of Celebrated Experiences, noted in an announcement in London on Thursday: “We are thrilled to add Guidelines to Britain to our Celebrated Family. Guidelines has consistently delivered exceptional experiences for our clients, as well as VIP guests at so many of London’s finest hotels. I have so much respect for Maggie Rogers who founded and then led Guidelines for over 30 years. Our team is humbled and honored to continue her legacy and passion for service.”
Rogers will continue with Celebrated Experiences as a consultant and key advisor to their leadership team based in the U.K., Ireland and Atlanta headquarters.
Celebrated Experiences also announced that Alex Youell will be manager of the London office. Previously, Youell served as operations and sales manager for Guidelines to Britain. He joins an England-based team that is led by Kirsty Hoskins, the company’s director of extraordinary experiences. Youell has designed thousands of guided experiences, and he has a strong relationship with London’s best guides. He also works closely with London’s concierges and other clients around the world.
During the pandemic Celebrated Experiences has been active. The company launched a new division, Celebrated Homes, to provide vetted and managed residences in the U.K., Ireland and Italy. It also enhanced its Celebrated Italy division by adding guided services and experiences to its collection of Celebrated Hotels there.
Celebrated Experiences offers personalized services and itineraries in England, Ireland, Italy, Scotland and Wales. This acquisition expands its client base and increases its already sizable footprint in London.
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