Hertz Global Holdings, Inc. announced that its wholly owned subsidiary, The Hertz Corporation, has signed a three-way partnership agreement with Hertz Mexico and Aeroméxico. With the new partnership, Aeroméxico passengers can book car rentals at the best available rates for Hertz and Firefly in Mexico with Hertz, Dollar, Thrifty and Firefly in any of the airline's destinations.
Hertz Mexico is operated by Avasa, who is the exclusive representative of Hertz and Firefly in Mexico. With more than 50 years in the market, Hertz Mexico operates in more than 120 rental locations, with cars, SUVs and minivans in the country through its four fleet lines: Regular, Prestige, Adrenaline and Green Collection.
The special rates for Hertz and Firefly in Mexico are also available to customers who present an Aeroméxico boarding pass at the brands' car rental desks in airports across the country. In addition, Hertz Mexico will display Aeroméxico branding and customer offers on its website and at all of the car rental company's airport locations.
Early last month, Aeromexico and Delta officially entered a joint cooperation agreement (JCA). The new partnership on transborder flights between the United States and Mexico will allow the two carriers to serve new destinations as well as add additional service and create more convenient schedules, the two airlines said. It will also see the two airlines begin to invest in airport facilities, boarding gates and lounges, as well as to implement joint sales and marketing initiatives in both countries.