Sabre Corporation has renewed its partnership with Aeromexico, Mexico's flag carrier that services 90 destinations in 25 countries. This agreement fortifies a long-standing partnership between the companies, with an emphasis on meeting the airline's evolving business and technology needs while providing access to new capabilities across retailing, distribution and fulfillment, Sabre said.
Aeromexico and Sabre have partnered since 2011, when the carrier implemented the SabreSonic passenger services system. Supported by Sabre technology, Aeromexico has been one of the fastest growing full-service airlines in the Americas, with annual passengers boarded (PBs) increasing from 14 million in 2010 to more than 21 million in 2017. The technology partnership has helped enable Aeromexico to transform the airport experience, enhance its product and in-flight experience, and seamlessly and consistently transfer their best customers across partner and alliance networks globally. Additionally, Sabre and Aeromexico aligned on business initiatives and innovation timelines to support the airline's goals and expectations in a market where low-cost carrier (LCC) competition is high, Sabre said.
Investment in Sabre's digital technologies have enabled Aeromexico to execute a strategy of personalized retailing to generate new revenue streams, Sabre said. The successful digital transformation has also contributed to the carrier's strengthened brand position in a very competitive domestic market. At the cornerstone of this e-commerce strategy has been intelligent retailing, a multi-channel distribution approach, and the use of industry standard fulfillment capabilities for rapid revenue recognition.