Allianz Survey: 45% More Trips Planned For Valentine’s Day In 2023

This year, searches for Valentine’s Day travel plans jumped by 45 percent compared to 2022, according to Allianz Partners USA's "Top Valentine’s Day Destinations" report. After reviewing "more than 700,000 itineraries for roundtrip flights departing U.S. airports between Thursday, February 2 and Monday, February 6, with a return between Thursday, February 9 and Monday, February 13, the travel insurance and assistance company noted that 71 percent of the itineraries are for domestic travel and 29 percent are for international trips, typical for this travel season. The data also revealed the top destinations for Valentine travelers.

While the holiday season saw families hitting big U.S. metros like New York City and Seattle, ever-popular Florida destinations Orlando, Fort Lauderdale and Miami fill the top three slots for romantic rendezvous this year. The Hawaiian island destinations of Honolulu and Kahului, Maui, round out the top five with Salt Lake City (No. 8) and Denver (No. 10) closing out the Valentine’s Day rankings with adventurous, snowy escapes. Phoenix (No. 6), L.A. (no. 7) and Las Vegas (no. 9)—all warm-weather destinations—complete the top 10.

International beaches continue to draw Americans to Mexico, Costa Rica and the Caribbean—including Aruba, Jamaica, the Dominican Republic and Turks and Caicos—in 2023, indicating romance is still best courted by the sea. While Cancun remains the No. 1 getaway location, St. Thomas is the first of the U.S. Virgin Islands to make the roster in the 10 years Allianz Partners has tracked Valentine’s Day travel plans.

Following Cancun, San Jose del Cabo and Puerto Vallarta in Mexico rank second and third. 

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