Allianz Partners USA’s "15th Annual Vacation Confidence Index" has revealed that consumer vacation confidence is continuing its three-year trend with 61 percent of Americans intending to book a summer trip of 100 or more miles away from home for at least a week (up one point from last year; 19 points since 2019). The survey also revealed three-quarters (74 percent) say that an annual summer vacation is important, up 14 points since 2019.
While down two points from last year, Americans ages 18 to 34 are the most confident (67 percent) they will take a summer vacation, compared to 35 -to 54-year olds (64 percent; no increase year over year) and 55-plus (53 percent; up 3 points).
Men (65 percent) are more likely than women (57 percent) to express confidence in a summer getaway. Income plays a factor, as well: 75 percent of Americans whose household earns more than $100,000 a year are confident they will take a summer vacation, compared to 59 percent who earn $50,000 to $100,000 and 48 percent of those who earn less than $50,000.
Along those same lines, financial considerations were also most frequently cited among those not taking a summer vacation—tracking the same from last year, 57 percent of respondents said they “did not want to spend the money,” a sentiment that the 35- to 54-year-old demographic echoed more emphatically (67 percent) than their younger (18 to 34; 54 percent) or older (55-plus; 51 percent) counterparts.
One in eight (13 percent) found “taking time off from work” to be a barrier to taking a summer vacation, up two points from last year, but, interestingly, fewer people found that “planning a vacation is stressful or time-consuming.” Down three points from 2022, 7 percent of respondents cited stressful planning or time constraints for their lack of confidence, the dip perhaps fueled by the easing of travel restrictions and entry requirements, an increase in travel planner resources to help streamline the process, or the blurring of lines between business and leisure travel.
The Vacation Confidence Index has been conducted each summer since 2009 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA. A vacation is defined as leisure travel of at least a week to a destination at least 100 miles from home.
Source: Allianz Partners
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