Avoya Debuts New Marketing Collateral, Digital Magazine and Travel Blog

Avoya Travel has announced a new series of initiatives and enhancements designed to position the Avoya platform as the primary source of information for travelers throughout the vacation-planning process and empower advisors to develop the mix of branding and marketing tactics that best suits their business. The initiatives are headlined by a new suite of customizable co-branded marketing assets in the Avoya Marketing Resource Center, a digital magazine aimed at informing and inspiring travelers, and a refreshed travel blog to increase customer engagement.

The Avoya Marketing Resource Center offers a diverse collection of on-demand marketing assets and customizable content available for optional use, including social media, digital flyers and email marketing templates, direct mail pieces, an image library and more. The latest additions include the option to deploy marketing campaigns using even more co-branded assets as well as collateral with Independent Agency logos. While the existing assets in the Avoya Marketing Resource Center provided the option for Avoya Network members to co-brand the collateral with their agency’s information, the latest enhancements offer over 160 new options and allow for even more flexibility and customization.

The Avoya Marketing Resource Center is integrated into Avoya’s CRM technology, Agent Power, giving agencies one-to-one marketing capabilities and the ability to execute their own targeted campaigns to existing clients as well as generate new interest from potential future customers to continue to increase their sales.

Avoya also launched a next-generation digital magazine called The Avoya Traveler in March 2022 that will be sent to travelers quarterly and highlighted through an omnichannel strategy featuring email marketing, paid media, social media and more, as well as being made available in the Marketing Resource Center for optional agency use in their personal marketing efforts. The eMagazine is designed with traveler engagement in mind; in addition to destination, experience, and product-specific content, the digital magazine will include exclusive promotions from Avoya and supplier advertisements aimed at driving sales.

With supplier partner highlights and spotlights, itineraries, photos, travel news, recipes and more, The Avoya Traveler acts as an extension of the agency’s brand and increases awareness of various travel types and products. Optional Independent Agency education and suggested best practices for promoting the digital magazine are also offered to the Avoya Network to help increase their reach and the effectiveness of their marketing efforts utilizing this new asset.

Avoya recently overhauled its travel blog on AvoyaTravel.com, completely redesigning the front and back end to provide a more seamless customer experience including topic filters and a dynamic design layout. The result has been an increase over 85 percent of average time spent on the blog in March of 2022 compared to the final month the previous generation was active.

In addition to increasing the overall value proposition of the Avoya vacation platform for travelers through the travel blog, Avoya’s supplier partners can expand their reach in the marketplace through brand and product features, advertising space and engaging articles.

To learn more, visit www.avoyanetwork.com.

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