“Back to the Beach,” the on-resort travel advisor training program, has announced its return with a new set of events planned through Q3 2023.
Hosted by UVI executives and regional BDMs, “Back to the Beach” was originally created to engage and bring advisors back to the Caribbean resort portfolio following the pandemic and now serves as an opportunity for immersion into the resort product and the latest trends in travel marketing. Recent events, which brought over 50 advisors to Beaches Turks & Caicos in May for Global Travel Advisor Day, and over 50 travel advisors and the deputy prime minister of the Bahamas, I. Chester Cooper, to Sandals Emerald Bay recently for the 50th anniversary of Bahamian independence, have honed in on sharpening social media skills. From quick tips and tricks on social platforms and the importance of setting social marketing plans to capturing content and driving engagement, BDM Ashley Kooker and UVI’s manager of training development, Joe Vanderhoff led travel advisors through a comprehensive social journey, with the goal for each attendee to earn five new bookings via their own social platforms. The travel advisor with the top bookings from the trip was awarded for their efforts with a three-night stay to any Sandals or Beaches Resorts.
In addition to sales and training modules, advisors also had an opportunity to engage with the brands’ non-profit Sandals Foundation, bringing needed school supplies to support local community efforts. Through the initiative, “Pack for a Purpose,” advisors met and exceeded a goal of bringing 50 pounds of supplies in honor of the Bahamas’ anniversary year.
Upcoming “Back to the Beach” events include:
- July 17, Sandals Emerald Bay, Texas region
- July 17, Sandals Royal Bahamian, Wisconsin region
- July 28, Sandals Grenada, Mississippi + Louisiana region
- July 29, Sandals Ochi, Minnesota + North Dakota region
- July 30, Sandals Ochi, Eastern Pennsylvania region
- August 19, Sandals Grenada, North Georgia region
- August 25, Sandals Whitehouse, Upstate New York region
- August 26, Sandals Grande Antigua, Wisconsin region
- August 27, Sandals Royal Bahamian, North New Jersey region
- September 11, Beaches Negril, Long Island/Queens region
- September 16, Beaches Turks & Caicos, North Georgia region
- September 26, Beaches Turks & Caicos, Massachusetts region
- September 28, Sandals Ochi, Iowa + South Dakota region
Additional events for Q4 2023 will be announced in the coming months. In order to attend, advisors must be Sandals Elite Advisors and have a marketing plan in place with established booking goals. Attendees are selected by BDMs based on advisors’ commitment and dedication to promoting the Sandals Resorts and Beaches Resorts brands.
For more information, visit www.taportal.sandals.com.
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