With the international luxury travel industry still seriously affected by the restrictions due to the COVID-19 (coronavirus) pandemic, ILTM has announced it will host a global virtual event before the end of the year. ILTM Cannes has been postponed to 2021.
Entitled “ILTM World Tour – access all areas,” this virtual event is a new one-off digital opportunity compensating for the postponed ILTM events in 2020 and provide an environment for international luxury travel brands and regional buyer communities to virtually meet to connect and build their businesses.
“We know that the unprecedented events of 2020 have meant the luxury travel industry has had to adapt their business strategies,” said Alison Gilmore, ILTM portfolio director, in a press announcement. “With target markets shifting as some borders remain closed, we want the objective of the ILTM World Tour to offer a global proposition to open up opportunities for all participants and be a time to bring people together, uniting through shared experiences and business, whilst we plan for our return.”
ILTM World Tour – access all areas, will take place across three consecutive days, over three consecutive weeks, reaching three buyer source regions: Asia Pacific (November 17-19); Europe, Middle East and Africa (November 23-2); and North and South America (December 1-3)
All participating suppliers will have the opportunity to consider whether they wish to do business in their core markets or also discover new ones. For example; a luxury travel brand from Europe that wants to meet with Asia Pacific buyers would select the first week that will run from November 17-19 and arrange appointments during that buyer’s time zone. Alternatively, exhibitors can attend all three weeks.
This story originally appeared on www.luxurytraveladvisor.com.