Kenya Airways Completes Integration With ARC Direct Connect

Airlines Reporting Corp. (ARC) and Kenya Airways have completed the airline’s New Distribution Capability (NDC) integration with ARC Direct Connect. This partnership enables Kenya Airways to offer richer content and detailed information through its booking platforms for travel agencies while providing a consistent settlement experience through ARC’s trusted platform. 

With this integration, Kenya Airways customers will now be able to get real-time updates, personalized itineraries and improved ancillary services.

“As our distribution strategy evolves, we recognize the imperative of an NDC solution that aligns with the dynamic needs of our customers. This collaboration with ARC is a pivotal step forward in our journey toward customer centricity,” said Julius Thairu, chief commercial and customer officer at Kenya Airways. “Kenya Airways remains steadfast in its commitment to elevating the customer journey, and this collaboration marks a significant leap forward in achieving that goal. We are excited about the possibilities Direct Connect unlocks in the U.S. market, and we look forward to setting new standards in the aviation industry.”

Introduced in 2018, ARC Direct Connect gives airlines the flexibility to implement distribution strategies that best suit their needs and manage travel agency partnerships. 

ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other industry solutions. The travel intelligence company possesses a comprehensive global airline ticket dataset, including more than 15 billion passenger flights representing 490 airlines and 230 countries and territories. For more information, visit

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