MAST Travel Network has launched its Tourism Strong campaign as a means to make resources available to travel advisors during the COVID-19 crises. This campaign, divided into two phases, includes social media and email marketing content that displays the value of using a travel advisor and inspires travel.
Phase one of the campaign honed in on why eager travelers should use a travel advisor to plan their next vacation. Phase two focuses on what consumers feel when they have travel on their minds. The campaign provides social media posts, web banners, Facebook cover photos, letters to consumers, and an email marketing campaign.
The At-Home-Guide was sent to the customers of MAST agencies. This guide focused on what travelers could do at home to stay in the travel state-of-mind. The five articles included at home workouts, travel inspired cocktail recipes, movies set in travel destinations, recipes from cuisines around the world, and books to inspire the next vacation destination.
The second phase of email marketing will include virtual experiences offered by MAST Preferred Suppliers, each designed to keep travel in the mind. Phase two of the email marketing campaign will feature museum tours, destination and resort views, along with digital theme park rides.
“When the dust settles and tourism comes back, as it always does, it's going to come back strong. We anticipate many supplier deals, and MAST is going to be ready. Through our Tourism Strong Campaign, MAST will assist members in staying in front of their clients, via social media and email marketing, with appropriate messaging to continue to inspire travel," said Stephanie Werner, MAST Director of Membership & Business Development, in a written statement.
The Tourism Strong campaign will last throughout the COVID-19 pandemic to provide resources to travel agents. MAST has also added a resources page to their website, where travel advisors can go to find all of the updated Preferred Supplier policy changes.
Travel industry companies across the world are utilizing their online presence to disseminate information. On Friday, March 27, The American Society of Travel Advisors hosted a webinar on the $2 trillion dollar stimulus package. Anguilla’s Ministry of Health & Social Development launched its own platform www.beatcovid19.ai, which serves as a central hub for all official news and updates related to COVID-19.
For more information, visit https://mvptravel.com/