Montserrat Tourism Division Launches AI Chatbot

The Montserrat Tourism Division has launched an artificial intelligence (AI) assistant developed by Eddy AI, a fully automatic assistant chatbot powered by AI to help travelers plan a trip to the British Overseas Territory located in the Eastern Caribbean. The new AI assistant is now available on the island’s website, alongside the Island of Montserrat pages on Facebook and Instagram. It showcases local travel offers and provides instant answers to frequently asked questions about the island of Montserrat.

The digital assistant is powered by technology for natural language understanding (NLU). Travelers can ask the AI assistant about different accommodation options, flights, things to do, visa requirements, popular tourist attractions and many other topics. After receiving a message, the AI-powered chatbot automatically understands what people are looking for and responds with relevant travel information.

Adomas Baltagalvis, head of Eddy AI by TripAdd, said: "The AI-powered chatbot will provide a unique way to engage travelers not only on the Visit Montserrat website but also on Facebook and Instagram. We hope we can help more people discover the wonderful island of Montserrat with the AI assistant.”

Per Rosetta West-Gerald, director of tourism, “This AI assistant fondly called Oriole after the iconic national bird, is timely and especially useful for us to provide quality after-care service in real time so that customers always feel connected.

“Improving customer service is our priority and providing the opportunity to use the website as well as Facebook and Instagram as a one-stop shop has always been a goal of the tourism division and which we hope will make the user experience more rewarding in planning their visit to Montserrat.”

Montserrat is a lush mountainous island with an active volcano, Soufrière Hills, and possesses a network of hiking trails and dark-sand beaches.

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