Sabre Announces Scalable, AI-Powered Travel Tech Product

Photo by NicoElNino/iStock/Getty Images Plus/Getty Images

Sabre Corporation announced it will be launching the company's first product powered by its proprietary Sabre Travel AI technology. Working with Google, Sabre is developing technology that will accelerate the delivery of a smart, scalable retail engine that is powered by AI technology and advanced machine-learning (ML) capabilities—touted as the first of its kind in travel. The company plans to officially launch the first iteration of its Sabre Smart Retail Engine early next year, continuing to innovate in omni-channel retailing to enable capabilities across airline business models, passenger service systems (PSS) and global distribution systems (GDS).

Powered by Machine Learning; Informed by Marketplace Insights

The Sabre Smart Retail Engine that integrates Sabre's offer management and customer segmentation capabilities with Google's merchandising solution to use real-time shopping data, available content and AI/ML-based decision support models to test-and-learn and generate the most optimal offers available. These personalized offer bundles are dynamically priced using customer segmentation techniques, can include ancillaries, such as seats and baggage and eventually will include third-party content, like rental cars and hotel stays.

This is a significant addition to Sabre's suite of offer management products that will include decision science-based pricing and revenue management tools integrated with cloud-based availability and shopping that support an omni-channel approach, including NDC distribution.

Key components of Sabre's suite of offer management products include:

  • Science-based decision support: Market-adaptive pricing powered by real-time insights from the traveler and the marketplace
  • Proven cloud-based availability: Single-product catalog for inventory, ancillaries and third-party content unlocking more value
  • Next-generation shopping engine: Live shopping engine that generates highly relevant personalized responses
  • ML-powered retail engine: Merchandising powered by machine learning, fostering experimentation in a test-and-learn environment to better inform and generate truly personalized offers
  • Omni-channel opportunity: Advancements in offer management will enable distribution across both indirect and direct channels.

An Industry-First in Travel Technology

Announced last month, Sabre Travel AI is infused with Google's AI technology and advanced machine-learning capabilities that will help customers deliver highly relevant and personalized content quicker, to better meet the demands of today's traveler and create expanded revenue and margin growth opportunities. Specifically, Sabre Travel AI capitalizes on Google Cloud AI solutions and automated machine learning tools that sense, analyze and predict consumer behaviors, using real-time shopping and sophisticated travel-specific business insights.

By delivering the right offer, at the right time across all relevant channels, airlines, agencies, corporations, hoteliers and other travel partners will be positioned to deliver tailored personalization to travelers that should fortify loyalty and drive higher conversion rates, according to Sabre.

Sabre and Google Cloud Aim to Accelerate Innovation

The innovation of Sabre Smart Retail Engine was accelerated through Sabre's strategic relationship with Google and specifically part of the two companies' Innovation Framework—bringing the companies together to develop and deploy future capabilities that will advance the travel ecosystem.

Over time, the company plans to integrate its technology across the breadth of the Sabre omni-channel retail, distribution and fulfillment offering including merchandising, availability, pricing, revenue management and optimization and GDS marketplace services.

For more information on the new offering, visit

Related Stories

Carnival Launches Webcast for Travel Partners, FCC Toolkit

Avoya at Virtual Conference: “Embrace the Change”

Internova Adopts Health Security Verification Platform

Digital Health App CommonPass Completes Trail; Execs Approve