A recent survey conducted by home-based travel agencies Dream Vacations, CruiseOne and Cruises Inc. revealed that there is an incredible, pent-up demand for travel. To note: Nearly 95 percent of those surveyed plan on taking a vacation in 2020 or 2021.
The survey also found some positives regarding the cruise industry: 60 percent of participants feel confident with the enhanced health and safety protocols proposed by the cruise lines. In fact, half (50 percent) said they will go on a cruise for their next vacation. (Eighteen percent said they will stay at a resort, and the remaining 32 percent have other plans.
As for where they’re going, 37 percent hope to go to the Caribbean; 21 percent plan on staying in the U.S.; and 15 percent are going to Europe for their next vacation, while the remaining 27 percent selected different destinations. The U.S., Europe and the Caribbean were also the top picks from a recent Travel Leaders survey of nearly 3,000 of its advisors’ clients. Europe and the Caribbean were also mentioned by top cruise industry sales executives as the destinations they’re seeing the most new (non-Future Cruise Credit) bookings.
Good to know: 70 percent of respondents said they know and trust the value a travel advisor provides and more than three-quarters (78 percent) realize that travel advisors provide additional exclusive perks in addition to the promotions offered by cruise lines and resorts.
Approximately 1,500 people participated in the survey which took place in July and August 2020.