Stats: Domestic Leisure Travel Up 3.4%

United States map atlas

Travel to and within the United States grew 2.2 percent year over year in November, according to the U.S. Travel Association's latest Travel Trends Index (TTI).

Domestic travel growth in November was steady at 2.4 percent, mostly buoyed by the strength of domestic leisure travel's robust 3.4 percent growth.

International inbound travel continued its decline in November, contracting 0.4 percent. The Leading Travel Index—the TTI's predictive component—holds that this trend will continue with international inbound travel declining 0.6 percent over the next six months compared to the same period in the previous year.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

But Congress took an important step toward stemming the decline by renewing the Brand USA marketing agency in the final days of the legislative session, the U.S. Travel Association said.

"The recent slide in U.S. share of the international travel market would have been significantly worse without Brand USA promoting the United States, and Congress signaled a commitment and need for the United States to grow its global market share by renewing Brand USA late in a busy session," said U.S. Travel Association President and CEO Roger Dow in a written statement.

Brand USA—which was set to expire this year—was renewed through 2027 via a reauthorization measure included in the broader spending package passed by Congress in late December.

The TTI's findings are in line with U.S. Travel's latest forecast, which projects a 1 percent decline in international visitation to the U.S. when final data is tallied for 2019. While global long-haul travel is projected to grow an average of 4.8 percent annually through 2023, the pace of U.S. growth is projected to be just half of that figure at 2.4 percent; this will further diminish the U.S. share of the total long-haul travel market from its 2015 high of 13.7 percent to just 10.4 percent by 2023.

Related Stories

Allianz: How Travel Could Look in 2040

Stats: MSC Shares Top Cruise Trends Through 2030

The Coolest Cruise Awards: Cruise Ship Bars

Travel Leaders Shares Top Destinations for 2020

Suggested Articles:

World of Hyatt is making changes to its elite status qualifications for 2021 year by reducing the Base Point and Tier-Qualifying Night requirements.

Delta's COVID testing program will be available on flights from Atlanta to Rome starting December 19, 2020. Here's what you need to know.

Avoya Travel is set to kick off Part Two of its annual conference, December 1-4, with a newly added pre-conference event on Monday. Learn more here.