The World Travel & Tourism Council (WTTC) is launching a new marketing campaign, #TogetherInTravel, aimed at galvanizing the global travel and tourism community and showing “how the sector is a vital part of our zest for life.” Going live at 6 a.m. EDT (11 a.m. BST) on Monday, April 20, the campaign encourages travelers from around the world to share the hashtag along with a video in an effort to “simultaneously [unite] everyone in solidarity at the same moment.”
The marketing campaign comprises three elements: The video, a hashtag, #TogetherInTravel, a microsite, TogetherInTravel.com, to host the video and user-generated content and stories. WTTC has developed the campaign in conjunction with one of its, members, marketing and communications firm MMGY Hills Balfour.
Gloria Guevara, president and CEO of WTTC, noted in a written release that travel and tourism “is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3 percent to GDP.”
She added, “The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time.”