Anguilla Tourist Board Launches New Social Campaign

Palm trees on Shoal Bay beach in Anguilla
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The Anguilla Tourist Board (ATB) announced a new social strategy that reflects and addresses the current situation in Anguilla and across the globe. The upcoming series of posts is designed to build community and connections through heartfelt messages that make people feel supported, valued and loved.

The content being created falls into one of three categories: Informative, Inspirational and Educational. To that end, the ATB has enlisted the participation of a wide cross section of Anguillians, including religious leaders, artists, musicians, chefs, historians and wellness practitioners. Inspirational readings, live yoga sessions on the beach, Anguilla island playlists, award-winning cocktails with prominent mixologists, live culinary demonstrations of Anguillian specialties with leading chefs, and Anguilla-themed crossword puzzles, picture puzzles and games are all features that will be shared in the upcoming weeks.


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“We are all part of the global community, and we understand only too well the sense of isolation, fear and uncertainty that this pandemic has fueled,” said ATB chairperson Donna A. Daniels-Banks. “We believe it is important to share content that is uplifting and entertaining: stories that remind us of our common humanity, invoke the simple pleasures that we may have once taken for granted, and speak to how much we still have to be grateful for, despite the challenges we face.  We also want to recapture for our repeat guests their favorite Anguilla experiences and reveal what awaits our potential visitors, once they are ready to travel again.”

In addition, the With Love From Anguilla series will include special messages from popular Anguillian personalities, virtual tours of Anguilla both by land and sea and an Anguillan barbecue. The Anguilla Book Club, featuring stories and books by Anguillians and about Anguilla will be launched in May, traditionally the month of the annual Literary Festival.

The new content will be rolled out over the next three months. Everyone is encouraged to follow along and participate by using the hashtags #AnguillafromAfar and #DreamingofAnguilla.


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