With a record winter tourist season on the horizon and 10 consecutive quarters of growth posted, Jamaica is reporting visitor arrivals of approximately 4.1 million for 2023. This represents a 16 percent increase over the previous year’s numbers and a 7.5 percent increase over 2019's pre-pandemic numbers. Of this total, more than half of the island’s visitors are from the U.S. alone at approximately 3 million.
“Jamaica continues to break records in terms of tourism arrivals in a spectacular pattern of growth,” said Edmund Bartlett, Jamaica’s minister of tourism. “It is deeply gratifying to remain a top destination of choice among travelers internationally as well as from our primary source market, the U.S., and maintain our position as one of the world’s leading tourism destinations. Based on arrival figures to date, we fully expect to post an 11th consecutive quarter of significant expansion.”
Donovan White, director of tourism for the Jamaica Tourist Board, added, “With a 42 percent repeat visitor rate overall complementing our remarkable visitor arrivals growth, we are confident that 2024 will be yet another record-breaking year. In addition, we continue to add new airlift from key gateways and will have a number of new hotels opening throughout the year to support our tourism growth trajectory.”
In 2024, Jamaica expects to add 2,000 new hotel rooms with the debuts of the first 1,000 rooms of the 2,000-room Princess Grand Jamaica, the 753-room Riu Palace Aquarelle and the 450-room Unico Hotel in Montego Bay. From the U.S. alone, Jamaica will welcome new service between Miami and Ocho Rios by American Airlines starting February 24 as well as a new non-stop flight from Cleveland to Montego Bay’s Sangster International Airport by Frontier starting on March 9.
Each year, Jamaica hosts a number of mega events that drive tourism arrivals including Rebel Salute in January, Blue Mountain Coffee Festival in March, Carnival in April, Reggae Sumfest in July and the Jamaica Food and Drink Festival in November, to name just a few.
Jamaica says it remains committed to fostering sustainable growth and resilience for its tourism product.
For more information, visit www.visitjamaica.com.