Ken Muskat to Return to MSC Cruises as EVP COO for the U.S.

Ken Muskat

MSC Cruises has created a new management position to consolidate its Florida-based operations. Starting February 4, Ken Muskat will return to the company as its EVP Chief Operating Officer for the U.S., where he will directly oversee all major trade- and consumer-facing functions in the market.

“North America is quickly becoming our most important source market, thanks to the investments made in new hardware as well as infrastructure to meet growth in demand for our product by guests from across the U.S. and the overall region,” said MSC Cruises’ CEO Gianni Onorato in a written statement.

In his new role, Muskat will report to Roberto Fusaro, MSC Cruises’ president for North America, and will directly manage all travel trade-facing functions as well as Hotel Operations, Contact Center, Revenue Management, Marketing and Communications. The new position now places the local management in charge of the company’s upcoming Ocean Cay MSC Marine Reserve project and the recently-announced development of a new, dedicated MSC Cruises terminal at PortMiami.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

 “Wanting to ensure that especially the Ocean Cay MSC Marine Reserve gets the necessary attention from our local team to guarantee it meets and exceeds the expectations of North American consumers and travel agent partners made this the next natural step,” Onorato added.

Ken Muskat will work together with Fusaro and Rick Sasso, Chairman North America, out of MSC Cruises’ U.S. headquarters in Fort Lauderdale.

Related Stories

MSC Cruises Acquires Interest in Italian Cruise Terminal

MSC Cruises Chairman Delivers Keynote at FCCA Cruise Conference

MSC Cruises to Launch Yacht Club-Style Luxury Ships

MSC Cruises to Eliminate Single-Use Plastics by March 2019

Suggested Articles:

The COVID-19 testing program allows eligible customers to be exempt from quarantine after a negative test result on arrival in the Netherlands.

The current commission payment model and the lack of travel due to the global pandemic has wrought an existential crisis on travel agencies.

Citing new Italian government restrictions for holiday travel, MSC Cruises has cancelled several Mediterranean cruises but will restart in January.