Hyatt Expands in Europe, Middle East and Africa

Hyatt Hotels has announced that 45 percent of the properties that joined the group’s system in 2022 were based in EMEA (Europe, the Middle East and Africa) markets. The region’s contribution to Hyatt’s growth journey continues into 2023 through a strong pipeline with 10 percent of its 117,000 rooms record pipeline, as of Q4 earnings, expected to join the portfolio in EMEA markets. Properties classified as lifestyle hotels make up nearly one fourth of the EMEA pipeline.

Notable drivers for the expected regional growth include several large-scale leisure portfolio integrations, adding a substantial number of rooms to the World of Hyatt program and the online ( booking flow, besides organic growth for the Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection by Hyatt brands slated for 2023 and the years ahead. While growing with legacy brands in the business travel segment, globally Hyatt has doubled the number of luxury rooms, tripled the number of resorts and quadrupled the number of lifestyle rooms in its portfolio in the past five years.

Having introduced the Inclusive Collection in May 2022, Hyatt offers one of the largest portfolios of luxury all-inclusive resorts in the world. Following the integration of over 20 European resorts into the World of Hyatt program in December 2022, additional properties are expected to join the program in the near future. Hyatt continues growing its all-inclusive brand footprint with plans for five Inclusive Collection resorts to open in Bulgaria in 2023 and 2024, besides the expected debut of the Dreams brand in Portugal, with Dreams Madeira Resort Spa & Marina slated to open in 2024.

The JdV by Hyatt brand is slated to arrive in Germany in the near future, with the planned integration of more than 30 Lindner Hotels & Resorts and Me And All Hotels properties into the World of Hyatt loyalty program. The properties will expand Hyatt’s lifestyle brand footprint in Europe by 5,500 rooms. Taking this portfolio deal into account, Hyatt has tripled the number of hotels in its portfolio in Europe over the past four years. The collaboration represents the next phase of its growth in Europe, expanding its brand footprint into 15 new markets, significantly growing opportunities for World of Hyatt members and scaling up the portfolio in Germany, a key source market that strengthens Hyatt’s network effect throughout Europe.

With six consecutive years of organic net rooms growth, Hyatt is stepping into new leisure destinations, introducing its thoughtful design, innovative F&B offerings and personalized services to new audiences. The Park Hyatt brand is set to re-establish its presence in South Africa with Park Hyatt Johannesburg in late 2023 and make its entrance to Morocco with Park Hyatt Marrakech. Notably, Park Hyatt London is in the pipeline for 2024.

In 2023, the Grand Hyatt brand will be introduced to Spain with Grand Hyatt La Manga Club and Resort in the second half of 2023 and expand its presence in Kuwait with Grand Hyatt Kuwait Residences.

The Hyatt Regency brand is set to expand its resort footprint in Europe with Hyatt Regency Pravets Resort in Bulgaria and Hyatt Regency Resort Kotor Bay in Montenegro expected to join the portfolio this summer.

Successful growth driver The Unbound Collection by Hyatt will receive two new in additions in 2023, with Hotel Flüela Davos and a project in development in Crans Montana, both in Switzerland, followed by the Grand Hansa Hotel in Finland, slated to join the portfolio in early 2024.

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