Playa Hotels & Resorts Announces Organizational Changes

Playa Hotels & Resorts has announced organizational changes to advance its strategic growth. The owner, operator and developer of all-inclusive resorts in beachfront locations in popular vacation destinations in Mexico and the Caribbean, Playa Hotels & Resorts has promoted Fernando Mulet to chief investment officer. While maintaining his current property acquisition and project development duties, Mulet is expanding his role to lead The Playa Collection—Playa’s in-house membership program debuting later this month.

Mulet will also oversee Playa’s growing third-party resort management operations and serve as the central point of contact for a growing network of third-party owners that rely on Playa’s management. Additionally, Mulet will assume asset management duties, which include oversight of capital investment and project management.

“Fernando has long been an asset to Playa and my executive team, and this next step reflects his tremendous success growing our footprint across Mexico and the Caribbean,” said Bruce Wardinski, chairman and chief executive officer, in a press statement.

Additional staff changes include the departure of Kevin Froemming, former chief commercial officer and executive vice president. As part of this transition, Dean Sullivan has been promoted to senior vice president and will lead Playa’s sales and marketing efforts.

Integral to the success of Playa’s consumer direct sales growth, Danny Rose has been elevated to senior vice president with an expanded role of ecommerce, marketing, and advertising oversight.

Eeva Lindroos, who has been responsible for Playa’s proven strategy of driving the highest revenue per available room within Playa's competitive set, has been promoted to senior vice president of revenue management & distribution.

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