Southernmost Beach Resort Unveils $15M Renovation

Southernmost Beach Resort in Key West, FL has debuted a $15 million renovation to its façade, breezeways and 243 guestrooms. This follows the recently concluded refurbishment of the resort’s lobby, Pineapple Pool and Bar, besides the addition of a patio at the signature Beach Café, creating a completely fresh and modern resort experience.

Bigtime Design Studios, a Miami-based design firm, was tasked with upgrading the resort’s guestrooms; the new palette includes sand tones and nautical blue shades. The architectural cues and beach-inspired look are unified by decor, artwork and wall hangings featuring elements found in a coastal location. The oversized bathrooms also underwent renovation. White subway tiled walls and showers create a bright space, and vanity mirrors and sinks with wooden shades and clean lines are offset by turquoise chevron pattern tiles.

Southernmost Resort’s renovation will be complemented with a final phase in 2023, focusing on its four guesthouses. In December 2021, two adjacent guesthouses, Avalon and Duval Gardens, were acquired and will be refreshed along with the resort’s existing La Mer and Dewey buildings.

Tucked away at the end of Duval Street where Old Town meets the Atlantic, the resort is spread across six acres featuring three palm-fringed pools, private cabanas, two beaches and a secluded tanning pier—ideal for yoga, intimate ceremonies and sunset cocktails. Guests can enjoy live entertainment, cocktail tastings, sip and paint classes, or opt for water sports like snorkeling, eco-tours, kayaking and paddle-boarding just steps from the resort. Three al fresco bars, a signature oceanfront restaurant and a full-service spa with beachside massages round out the retreat’s offerings.

For more information, visit

Related Stories

Palm Springs Welcomes New Boutique Hotels in 2022

Bally’s Las Vegas to Rebrand as Horseshoe Las Vegas

Caesars Palace to Debut Updates Throughout 2022

The Virginian Lodge in Jackson Hole, WY Unveils Renovation