Braintivity, the private tourism company mandated by the Mexican government to handle the digital assets, the official brand and promotion of all tourism for the country of Mexico, announced today the launch of a new privately funded international tourism marketing agency with its first office located in Midtown Manhattan. Mexican tourism was previously supported and operated by a government-funded agency, and this represents the next step in the private and public cooperation of all promotion and marketing to attract travelers to Mexico in the post-pandemic era. The announcement was made by Carlos Alberto Gonzalez Gonzalez, director general of the newly relaunched Visit Mexico.
Braintivity/Visit Mexico is a private organization and self-funded strategy that aims to bring a unique and breakthrough approach to marketing and promoting the entire country of Mexico. Over the past two years and during the pandemic, they have been developing platforms, creating international alliances and focusing on a strategy for the United States. This effort has resulted in a signed exclusive agreement to form Visit Mexico USA, which will market and promote all visitor travel to the country of Mexico from the United States.
Principals of Visit Mexico USA include businessman and real estate investor (whose family founded Fairmont Hotels) Kent M. Swig; business innovator, leader and former New York State government official Gary K. Levi; and Alvaro Vitolo, an international business development executive with extensive Mexican business experience. Together they have assembled a team with prominent international executives in content, digital strategies, marketing, software, and environmental health, safety and wellness.
The Visit Mexico unique strategy was established in 2018 under President Andres Manuel Lopez Obrador, and with the leadership of Lic. Miguel Torruco Marquez, tourism minister of Mexico. Visit Mexico will establish key offices in worldwide locations, such as Canada, Japan and major European cities.