Avoya Travel has announced the launch of its new Avoya Infinity vacation planning experience, which it describes as a consumer-focused vacation planning and booking model.
Avoya said that the new model would accelerate the company’s growth by putting independent home-based travel agents in the Avoya Network at its center. Recognizing that the vacation planning process is no longer linear, Avoya said it designed its Avoya Infinity model as a fluid and endless infinity loop with the important relationship between a customer and their travel agent at the center, in what the company is calling the Connect phase. Avoya Infinity also encompasses all other stages of planning and taking vacations like Dream, Discover, Book and Enjoy, all while promoting the continued value of travel agents.
Avoya said it is also continuing to invest in new technologies and strategies to better understand what consumers want and position the brand as the best solution in order to elevate the role and value of the travel agent and to connect with a new market of travel customers. Additionally, Avoya has implemented a more powerful website experience, added personal touch points, and enhanced pre-trip experiences to power Avoya Infinity. As a result, Avoya said it is sourcing better customer leads through its Live Leads program and connecting more travelers it its travel agents than ever before.