Corporate Travel Management-owned Montrose Travel and host agency MTravel have moved from its decades-long relationship with Ensemble Travel Group to become Virtuoso’s newest national member. As Virtuoso’s only global account, the expanded partnership gives the company access to Virtuoso’s network of supplier partners and amenity programs, Montrose Travel and MTravel said. Together with Corporate Travel Management’s leisure arm, Allure Travel by CTM and Travizon, Montrose Travel now joins Virtuoso as one of its national accounts.
As one of Virtuoso's national accounts, Montrose Travel’s travel agents will be able to offer exclusive rates, perks, free upgrades, blocked group cruise space, and corporate rates and contracts to their clients. Agents will also enjoy Virtuoso’s exclusive search-engine-optimized Travel Advisor Profile on Virtuoso's website, allowing clients to search and connect with a Virtuoso advisor of their choice. The profiles work with all search engines and will help MTravel’s advisors boost their brand visibility online, Montrose Travel said.
In addition to supplier perks, the new partnership gives Montrose Travel’s advisors access to Virtuoso’s suite of marketing tools and award-winning publication Virtuoso Life. Professionally-designed pieces are customized at the local level for each advisor’s clientele, including ready-to-use marketing materials such as postcards, ad templates, brochure outlines and more. For professional development, the Virtuoso Travel Academy provides over 1,600 active online courses to help advisors master the benefits of their network. Exclusive two-day and week-long training and networking events are also available.
In a written release, Andi Mysza, head of leisure and MTravel for North America, said, "Montrose Travel has enjoyed a wonderful relationship with our friends at Ensemble, and we thank them for their support over the years. Our new partnership with Virtuoso will empower our advisors and directly benefit our clients. We're ready to forge ahead with excitement.”