Stats: 40% Say Bad Lobby Experience Hurts Brand Perception

female woman Millennial office employee
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Two out of every five people claim their perception of a company or brand has been negatively affected by their experience in the corporate lobby or reception area, according to a new report from visitor management software provider Proxyclick. The company has released a new whitepaper, “The Integrated Visitor Experience,” exploring new ways that integrated building, security and workplace management technologies are delivering improved experiences for customers.

Of the 2,000 US and UK office workers surveyed in Proxyclick’s annual ‘Office Worker Bugbears’ survey, over 70 percent (71.48%) cited unfriendly receptionists, followed by over half (53.78%) naming a lackluster welcome as top reasons for their bad experience.

In the whitepaper, big brands such as Vodafone, Brooklyn Navy Yard Development Corporation, Paxton and EMS Software (acquired by Accruent) divulge the latest thinking surrounding the ‘Integrated Visitor Experience’, covering the following areas:

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  • What the Integrated Visitor Experience represents
  • New technologies
  • State of the nation right now
  • Current challenges to wider systems integration
  • The future

In a written statement Gregory Blondeau, founder of Proxyclick, said: “Not five to ten years ago, the visitor experience did not really exist, the basic process simply covered how someone is received in a building or premises and how they’re able to move around. Today, the rise of smart buildings, developments in automation, open application programming interface standards and cloud technology, have changed the game. Now, forward-thinking organizations are implementing fully-integrated solutions, enabling the Integrated Visitor Experience to begin the very moment they connect with their guest.”

Source: Proxyclick

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