Tauck CEO Dan Mahar has announced that longtime company executive Jeremy Palmer has been promoted to chief operating officer.
Since 2007, Palmer has served Tauck in a variety of operational and planning roles, most recently as a senior vice president overseeing the company’s Worldwide Operations, Brand Management and Tauck Director Management departments, as well as Tauck’s strategic planning and new business initiatives. Palmer has also been a member of the company’s executive team since 2015.
In making the announcement, Mahar stated that “Jeremy has excelled in every responsibility he has taken on at Tauck, and has been a great partner to me, [Tauck president] Jennifer [Tombaugh], and other members of our senior leadership team for well over a decade.” Among other accomplishments, Mahar added that Palmer has helped the company “achieve our highest guest satisfaction scores and guest retention rates in Tauck’s history, while accelerating our go-to-market efforts that allow earlier bookings to better serve our guests and travel advisor partners.”
Palmer was also instrumental in the development of Tauck’s popular small-group land tour departures, the addition of shore excursion choices to the company’s European river cruises and the expansion of small-ship ocean cruising. Additionally, under Palmer’s guidance of Tauck’s marketing team, the company has improved the consistency and voice of its brand message and expanded its digital content platforms leading to deeper customer engagement and, in turn, stronger retention and conversion rates.
Mahar also had high praise for Palmer’s leadership role in helping Tauck successfully restart its global operations this year after an extended pause due to COVID-19.
Palmer, in a press statement, said, “I’m looking forward to helping Tauck emerge as a stronger, smarter company—one that’s even better at serving our guests and travel advisor partners while fulfilling our essential purpose of delivering life-changing travel experiences.”
Palmer is a graduate of Stanford University and has an MBA from the Kellogg School at Northwestern University. Prior to joining Tauck, he was COO for the AGX Corporation, and a vice president at Li & Fung USA. Palmer began his career in sales and trading at JP Morgan & Co.
Visit www.tauck.com.
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