TTC Tour Brands Launches New Unified Loyalty Program

TTC Tour Brands has announced the unification of its six tour brand loyalty programs. Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Brendan Vacations and Contiki have aligned under one rewards program—Global Tour Rewards.

This unification merges all current loyalty programs into one place, giving travel advisors a highly marketable angle to re-engage past guests, cross-sell brands within the portfolio and encourage clients to travel again. It also provides a more tangible benefit offer to sell to new prospects: tour with TTC and become a member of the Global Tour Rewards program, providing a lifetime of travel experiences, plus benefits across over 1,000 tours built for every taste, place and pace, ranging from luxury to budget travel.

The benefits of Global Tour Rewards are as follows: members-only pricing with a 5 percent discount on guided tours; exclusive first-release access to new trips and offers; access to members-only events; and special recognition from Travel Directors on their next trip. Benefits are valid across every TTC Tour Brand.

“When we created TTC Tour Brands, our mission was to provide a comprehensive range of touring options for every type of traveler, whatever their budget, style of travel or personal preference. This new single loyalty benefits program is another great step towards achieving that mission,” said Melissa DaSilva, president of TTC Tour Brands North America. “We are excited to further connect our brands and give people around the world a plethora of unique travel experiences, ranging from the adventurous, to the luxurious, to the idiosyncratic. Our unified loyalty program provides the perfect opportunity for agents to present the brands together as one connected entity,” she concluded.

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