Allianz Partners USA has announced the launch of two companion websites that provide travel agency and e-commerce partners with information that is critical to their ability to offer travel insurance. Introduced under the banner “Proven Meets Pioneering,” the websites demonstrate how the company’s products, technology and services can be used to boost customer satisfaction, relevance and loyalty for Allianz Partners’ clients.
The websites build upon information received during recent surveys of consumers and business partners that gave the company strong marks in brand recognition and partner satisfaction. A Google consumer survey conducted November 19-25, found that Allianz Travel Insurance was not only the best known travel insurance brand, but also the most trusted brand in the U.S., among the ones listed in the category. Separately, a survey of the company’s business partners over the summer found that respondents see Allianz Partners as a trusted brand (96 percent) with exceptional products and services (96 percent).
Building upon strong perceptions among business partners and consumers, the new websites demonstrate how sophisticated marketing, reliable delivery of products and services, and brand reputation accelerate partners’ growth through improved take rates and repeat purchases. These capabilities, along with a robust customer experience program, may allow travel supplier partners to harness the power of a travel rebound to grow their businesses to levels that reach and surpass pre-pandemic figures. The website for travel agency partners can be found at www.joinallianzpartners.com, while the website for e-commerce partners, including event ticket providers, is www.allianzadvantage.com.
Besides providing information about the company’s automated selling tools, such as travel insurance booking platform AgentMax, the travel agency website provides a toolkit for partners. The toolkit offers information on new epidemic coverage enhancements to Allianz travel insurance products and new features on its TravelSmart mobile app, besides access to marketing campaigns, the annual marketing guide and updated product materials.
The e-commerce website offers information about the company’s scalable test-and-learn optimization platform, expertise in multi-channel sales, acceptance of alternative payment methods and real-time machine learning quotation through its proprietary Fusion CORE platform that matches offers to the needs of the customer.
The Allianz Advantage is being promoted via a digital booklet highlighting partner success stories; a B2B marketing campaign that includes display advertising and social media promotions; new channel-specific webpages; and promotional videos.
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