Cayman Islands to Strengthen Diversity Marketing

As part of strengthening its diversity marketing efforts, the Cayman Islands Department of Tourism is participating in the 2022 National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ) joint convention in Las Vegas from August 3-7, 2022.

Recognizing the close bonds that both African Americans and Hispanic Americans share with the Caribbean, the Cayman Islands will participate for the first time in the premier conference for journalism education, career development, networking, and industry innovation, attracting leaders and influencers in journalism, media, technology, business, health, arts, and entertainment. The event will convene thousands of top journalists, media executives, journalism educators, public relations professionals and students from the United States and further afield in Las Vegas.

“We are honored to participate in this exceptional gathering of media professionals, who play such a critical role in sharing our stories and connecting our cultures,” said Rosa Harris, director of tourism for the Cayman Islands. The Cayman Islands Department of Tourism will enhance the NABJ Founders’ Reception with a celebration of Caymanian and Caribbean culture. The Cayman Islands will also host a panel discussion focused on building bridges between the British overseas territory and diverse communities.

Besides Harris, the panel discussion will include Terry Allen, NABJ media relations chair; Kim Bardakian, director of media relations at the Kapor Center; Eva Coleman, journalist and journalism educator; and Zakiya Larry, global chief communications officer of Constellation. Ken Lemon of ABC affiliate WSOC-TV in Charlotte will moderate the session along with Bevan Springer, president and CEO of Marketplace Excellence.

Sandra Dawson Long Weaver, an NABJ founder and organizer of the Founders’ Reception, welcomed the Cayman Islands’ partnership this year. She said: “African Americans and Caribbean people have a shared history and many cultural similarities. We are family, and we are stronger together. I’m excited to see what ideas and initiatives come out of this convention, the possibilities are endless.”

For more details, go to visitcaymanIslands.com.

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