Flight Centre Travel Group’s independent division is entering a new era as it prepares to introduce a new brand, Envoyage, to the market. The brand will cater to independent travel advisors and agencies with a new visual identity that reflects the group’s "global community, technology and comprehensive product marketplace." In addition to elevating the existing independent offering at Flight Centre Travel Group, Envoyage will specialize in corporate and luxury travel.
The group explained in a statement that the name “Envoyage” combines the notion of connection through "envoy" and travel through "voyage." The resulting brand is a portmanteau of the two words. The "bridge" in the logo, the company said "represents the growth journey our travel agents and agencies can experience and the incredible travel journeys their customers can go on with us."
Flight Centre Travel Group Global Leisure CEO James Kavanagh said a new global brand will allow the company to continue nurturing the huge potential they see in the independent travel space. “Independent travel has been one of the fastest growing divisions for us in recent years and the investment in our new brand signals the significant role we expect the network to play in our future business model.
“It’s our ambition that Envoyage will become a global powerhouse—the most comprehensive, trusted and recognized independent travel brand in market."
Envoyage will be rolled out in the United States in March with Canada, South Africa, Australia and New Zealand to follow.
For more information, visit www.fctgl.com.
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