The Travel Institute Adds Paris Destination Specialist Course

The Travel Institute has released a newly created “Paris Destination Specialist Course” as traveler demand for the city is expected to reach record levels in 2024 due to its hosting of the Summer Olympics and Paralympics, as well as several other major events throughout the year.

The Paris course is the first of many new destination specialist courses the non-profit travel education leader plans to release in 2024, citing results from its 2023 “Changing Face of Travel Agents” survey in which 70 percent of advisors said destination knowledge tops their list for 2024 training needs and also indicated advisors who specialize in destinations average 17.8 percent more in annual income.

Well beyond the Eiffel Tower and other attractions, Paris is a 41-square-mile city rich in culture, history, architecture, fashion, arts, cuisine and wine. The city is expected to attract even more travelers as it also hosts the 150th anniversary of Impressionism art, the Notre Dame Cathedral reopening and as France celebrates the 80th anniversary of D-Day in Normandy. Through the course, advisors gain insight into the must-see attractions and lesser-traveled “hidden gems” available for a nuanced Parisian experience. The curriculum includes:

  • Day and evening activities and entertainment options, including day trips from Paris
  • Custom tours for travelers with special interests such as art, food or shopping
  • Descriptions for various dining categories
  • Cultural considerations, celebrations and events
  • Popular attractions in each of Paris’ 20 arrondissements

Additionally, advisors will gain practical knowledge including passport and visa requirements; transportation options within the city and surrounding areas; important distinctions in France’s hotel rating system; geography and climate; contacts and resources for travelers in need; and more. The Paris course incorporates industry insights, a desk reference guide and tips designed to ensure traveler satisfaction. The self-paced, online program also includes progress quizzes to affirm learning and further enhance retention. Lastly, the Paris course augments The Travel Institute’s Central Europe course, which offers an overview of Paris as well as many other cities in the region as it covers the countries of Belgium, France, Germany, Liechtenstein, Luxembourg, Switzerland and the Netherlands.

Students who complete the “Paris Destination Specialist Course,” pass their online exam and submit either a destination report or an experiential checklist will earn standing as a Certified Paris Travel Specialist and, as applicable, continuing education units, or CEUs, toward maintaining certification from The Travel Institute. Both designations are used by advisors to further market experience and expertise as a travel professional. The new Paris travel specialist course is also available at no charge for The Travel Institute’s Premium Access subscribers.

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