Gifted Travel Network Partners With Approach Guides

Gifted Travel Network (GTN) has partnered with Approach Guides to bring streamlined content personalization to its network.

In a matter of seconds, GTN advisors can now discover, personalize and share content experiences to elevate their outbound marketing, delight clients and boost conversion. The range of content experiences—supporting Gifted Travel Network and Virtuoso Preferred suppliers such as Regent Seven Seas Cruises and Tauck—can be shared with clients via email marketing and social media and can even be added to the advisor’s website.

Sandy Saburn, GTN’s chief strategic alliances officer, said, “Approach Guides’ co-brandable multimedia ‘content experiences’—showcasing destinations, suppliers, experiences and promotions—offer a paradigm shift in how marketing is done. And giving fast, easy access to them through our intranet gives our advisors a distinct advantage.”

Getting started is easy. Travel advisors can visit the GTN intranet to find content experiences in both the Approach Guides section or directly within each participating partner’s resource guide, enter their email address and be swiftly on their way to supercharging their marketing with co-branded content from a range of suppliers including Regent Seven Seas Cruises, Tauck, Lindblad Expeditions, Explora Journeys, Aurora Expeditions, TCS World Travel, Four Seasons Private Jet and Big Five Tours & Expeditions.

Jennifer Raezer, founder and chief marketing officer of Approach Guides, said “GTN’s advisors are widely regarded as consummate entrepreneurs, and to help them be even more successful is quite an honor.”

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