Makeready Launches GDS Code Unifying Hotel Portfolio

Makeready, a hospitality, restaurant and retail management company, has announced the merging of its collection of independent hotels under one chain code—MY—within all four global distribution system channels; Sabre, Amadeus, Galileo/Apollo and Worldspan, in addition to DHISCO.

Makeready hotels that are now under the MY chain code include Emeline in Charleston, SC; Halcyon, a hotel in Cherry Creek (Denver, CO); The Junto, Columbus; Noelle Nashville and The Ryder Hotel, also in Charleston.

Tapped to lead this initiative, Makeready Corporate Director of Commercial Strategy Marcia Murphy has been working towards this launch for years. “As a management company, Makeready has purposely remained in the background, allowing its individual hotel brands to be at the forefront in our guest’s minds,” says Murphy. “By implementing this GDS chain code—MY—we are solidifying our commitment to building consumer confidence in Makeready hotels and empowering travel advisors to cross-reference all of our independent hotels in our collection and book with ease.”

The Ryder Hotel, Charleston
The Ryder Hotel, Charleston (The Ryder Hotel)

In celebration of this advancement, Makeready is offering compelling industry rates and upgrades exclusively to travel advisors worldwide. To indulge in the Makeready experience, Makeready invites travel advisors to simply contact them at [email protected] to learn more about the collection and secure their stay.

The implementation of Makeready’s chain code comes shortly after the brand’s Nashville hotel, Noelle, announced its independence from Marriott’s Tribute Portfolio where it has operated since its opening in 2017. This also follows the news of their newest lifestyle hotel, The Junto, opening this spring in downtown Columbus, Ohio. 

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