WTTC Announces Theme and Speakers for Global Summit in Cancun

The World Travel & Tourism Council (WTTC) has announced “Uniting the World for Recovery" as the theme for its annual Global Summit, taking place in Cancun, Mexico next month. WTTC, which represents the global travel and tourism private sector, is set to host its 20th Global Summit on April 25-27. 

The world is seeing progress with vaccine rollouts, the normalization of digital passes and an increased regularity of health and hygiene measures that signal that countries are preparing for the restart of international travel through all the right measures and protocols. Therefore, WTTC says, this is the perfect time for the summit to happen, and it will serve as a platform to discuss the recovery of the sector.

At a press conference in Cancun Sunday, Gloria Guevara, WTTC president and CEO, and Carlos Joaquín González, governor of the State of Quintana Roo, announced that speakers from all corners of the globe will be taking part. Attendees will hear from business leaders within global travel brands such as Carnival Corporation, Hilton, Marriott, Meliá, Airbnb, Dallas Fort Worth International Airport, Expedia Group, Iberia, Japan Airlines, Royal Caribbean Cruises, Trip.com and Internova, among others.

During the press conference, WTTC also announced that former president of Colombia and 2016 Nobel Peace Prize winner Juan Manuel Santos will be taking to the stage during the Global Summit.

New initiatives to be announced at the event will focus on sustainability, the digital agenda, social impact of travel and tourism, and women’s empowerment.

The global tourism body will also launch its “Women Empowerment Declaratory” at the Global Summit, which it hopes its 200 private sector members will join. The women’s initiative will focus on defining and influencing policies that can help empower women from all walks of life and ensure recovery efforts reach women around the world. The initiative will also work to reduce the gender gap in travel and tourism. 

The event, which will take place in a hybrid format, allowing those unable to travel to benefit from the content virtually, is taking place at the Moon Palace Convention Centre. Hygiene and safety protocols will be in place throughout to ensure the health and safety of participants, with testing and regular health checks being performed.

Visit www.wttc.org.

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