Caribbean tourism is poised for a strong post-pandemic recovery, predicted U.S. Virgin Islands (U.S.V.I.) governor Albert Bryan Jr., just ahead of the reopening of the territory to leisure visitors this weekend.
“I expect the Caribbean to do even better as we open up the doors, find a new vaccine, and people start traveling again,” Governor Bryan said during last week’s three-day CHRIS+HOLA Connect virtual hotel investment conference, which combined the Caribbean Hotel & Resort Investment Summit (CHRIS) and Hotel Opportunities Latin America (HOLA).
The “Views from Heads of Government” session, which also included Turks and Caicos Islands premier Sharlene Cartwright-Robinson, and was moderated by Frank Comito, CEO and director general of the Caribbean Hotel and Tourism Association, addressed how the two island communities are coping with the global travel and tourism downturn caused by the coronavirus (COVID-19) pandemic.
On June 1, the U.S.V.I. became one of the first Caribbean destinations to reopen to leisure visitors, though it had to put that reopening on pause on August 19 after recording a spike in COVID-19 cases. Leisure travel to the territory will resume again on September 19, with all travelers five years and older being required to present a COVID-19 test result. Governor Bryan also urged the United States to implement a strict COVID-19 testing policy on all its travelers, so that destinations in the Caribbean region can safely reopen their doors.
Despite the challenges of the pandemic, Governor Bryan is hopeful for tourism’s eventual rebound, pointing out that the U.S.V.I. is still “seeing tremendous tourism numbers.” He noted how quickly airlift picked up again when the territory reopened and pointed out significant increase in activity in the charter yacht industry. And while September is typically a slow month for the hospitality industry, this year there’s been an uptick in people planning trips.
“I see light at the end of the tunnel on this,” he said.
While cases within the territory have remained relatively low overall, vigilance is still crucial due to limited resources to handle a major outbreak in the community. Residents, too, have played an essential role in mitigating the spread of the virus, following COVID-19 protocols, such as wearing masks and social distancing.
The governor said he’s “really impressed” with the vast majority of residents, especially because having to keep your distance from people and avoid affectionate greetings is a difficult cultural adjustment for the U.S.V.I. and the Caribbean as a whole.
Still recovering from the twin hurricanes of 2017, Irma and Maria, the territory’s efforts to rebuild and regain footing are now dovetailing with its pandemic management strategies. Ongoing economic initiatives to get the U.S.V.I. back on track include the addition of a new section to the Hotel Development Act, developed in response to the hurricanes, that allows hotels to add up to 7.5 percent more tax that can go toward refurbishing existing properties or rebuilding them altogether.