Windstar Cruises, Utrip Create New Trip-Planning Software

Star Legend

Windstar Cruises has teamed up with Utrip to create an online travel personalization platform that strengthens Windstar’s ability to bring guests into small ports of call to discover unique experiences.

The new trip-planning software enhances Windstar’s customized shore-side experience. Interactive filters let guests dial up or down their preferences in seven key areas including: arts and culture, outdoors, adventure, shopping, history, relaxation, and food and wine. The online tool then provides tailored activities in each cruise port, serving up suggestions that best match the interests of cruisers. The software acts as a local resource, also serving up restaurants, parks, museums, attractions and more to help plan one’s vacation.

Six itineraries are available on the new platform during a six-month pilot program, with plans to expand based on guest feedback and functionality. The system automatically sorts through thousands of activity options at the click of a button, enabling guests to efficiently plan trips and make the most of their time on shore.

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Currently available on select sailings in Europe, the Caribbean and Asia, the trip planning platform includes ports such as Malaga, Spain; San Juan, Puerto Rico; and Bangkok, Thailand.

For example, for the active adventurer visiting Halong Bay, Vietnam on Windstar’s Icons of Southeast Asia cruise, the Utrip platform may recommend Windstar’s Halong Bay by Seaplane excursion paired with lesser known options such as lunch on the go at the Bai Chay Market, or a visit to Tuần Châu where "Vietnam: The Island of Mr. Sang" episode of Anthony Bourdain: No Reservations was filmed.

The platform serves up descriptions, photos, maps, menus and more and lets cruisers create a “wish list” of activities to refer back to without having to keep detailed notes. In addition, those favorites can be shared with fellow cruisers, family and friends via email, links and social media.

Port information is currently available on the following Windstar itineraries highlighting excursions and activities in 30 ports of call:

  • Icons of Southeast Asia  
  • Spanish Serenade 
  • Spanish Symphony 
  • Treasures of Southern Spain & Morocco 
  • Windward Islands Surf and Sunsets 
  • San Juan and the Virgin Islands 

For more information, visit www.windstarcruises.com.

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