The Hong Kong Tourism Board (HKTB) has rolled out a West Kowloon neighborhood program as part of its “Hong Kong Neighborhoods” campaign. The new neighborhood program highlights West Kowloon’s heritage and street life in Yau Ma Tei and Jordan, besides its two new museums—M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District—which will open at the end of this year and next year, respectively.
The West Kowloon neighborhood program is expected to draw people from across the city to rediscover it from new perspectives and stimulate economic activities in the neighborhood while international borders have not yet been fully opened.
Starting from the shoreline at the West Kowloon Cultural District, the new neighborhood program extends to Yau Ma Tei and Pitt Street, and spans along Nathan Road to reach streets and paths around Austin Road. There are five thematic walking tours that showcase the heritage and craftsmanship, cultural arts and culinary arts of each area. Participants will have an opportunity to discover little-known corners of the city, such as a book store hidden in the Tin Hau Temple, a seafood restaurant transformed into an art hotel, and a condiment store offering western dishes fused with traditional fermented tofu.
The routes offer recommendations for more than 50 points of interest, shops and restaurants, and are available as an interactive e-map on the West Kowloon neighborhood campaign page of the HKTB website. The HKTB has tied up with local shops and restaurants so participants can avail of special offers during the walking tours.
Art takes center stage in the West Kowloon neighborhood program. In addition to the M+ and the Hong Kong Palace Museum, the HKTB has teamed up with “FriendsWithYou,” a pop-art duo featuring Samuel Borkson from Florida and Arturo Sandoval III from Cuba, to bring their gigantic art installation and signature pop-art characters to Hong Kong. The installations will be on exhibit at the Art Park in the West Kowloon Cultural District from September 23 to October 14. Admission is free, and visitors will have the opportunity to enjoy international art exhibits and create photo memories.
As part of the promotions, the footbridge and subway between the West Kowloon Cultural District and Jordan will be transformed into an “Arts Corridor.” Thematic buntings with a program webpage QR code will be displayed around the Yau Ma Tei and Jordan MTR stations, and on lampposts along Museum Drive. Virtual visitors can also enjoy promotional films featuring well-known local personalities, who will guide viewers along the streets and sidewalks, offering first-hand perspectives to viewers worldwide.
For more details, visit www.discoverhongkong.com/westkowloon-en.
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