Hard Rock International is set to open a new hotel and residences in New Orleans in spring 2019. The Hard Rock Hotel New Orleans and the Residences at the Hard Rock Hotel New Orleans will be set in the city’s French Quarter and Theater District in a new 18-story building, built in collaboration with local developer Kailas Companies.
The new building will be set on a corner, blocks from the city’s Ernest N. Morial Convention Center, which is the sixth largest in the country. The hotel will have 350 rooms, in addition to 62 one-, two- and three-bedroom units available for purchase beginning in spring 2018. Plans call for almost every room to have a balcony or terrace overlooking the city, including Canal-facing parade route suites. The property will be decorated with pieces from Hard Rock’s music memorabilia collection paying homage to the city’s musical heritage, and it will also have four meeting spaces and two ballrooms, for a total of approximately 12,000 square feet of event space.
In terms of dining, the hotel will have an all-day restaurant, a grab-and-go eatery and a pool bar and grill. It will also have an upscale restaurant specializing in Louisiana seafood and low-key music. There will also be a lobby bar, as well as an on-site location of Pitard’s Adult Snowballs, offering spiked snow balls. Plans also call for a rooftop sky bar and lounge.
The hotel will also offer a number of the Hard Rock brand’s music-based experiences, including access to the Rock Shop, Sound Body wellness experiences, a Body Rock workout facility and Rock Om, a music-themed yoga experience. The property will also offer the brand’s signature Sound of Your Stay in-room interactive music amenity program, as well as VIP services in the eighth floor Rock Royalty Level and Lounge.
The new hotel project marks the latest expansion for the Hard Rock brand. In the United States, the company recently purchased the Taj Mahal in Atlantic City, with plans to turn it into a Hard Rock resort. Farther afield, the company also plans to open a hotel in the Maldives, with an eye to expanding the destination’s appeal beyond the luxury sector.