Ensemble Travel Group has appointed Carl Schmitt as the organization’s new vice president of marketing.
This executive position delegates Ensemble Travel Group’s 850 member agencies in the United States and Canada. In this role, Schmitt will be responsible for developing and executing marketing programs and services for Ensemble members as well as its global network. More specifically, he will be creating “an overall North American marketing strategy that balances the needs of both the organization’s members and travel partners” which includes all print and digital marketing initiatives, according to a press release.
Schmitt has nearly 30 years of experience working in global brand strategy, customer relationship management, B2B sales, among other valuable leadership traits. In the past, he has served senior management roles at PFP Services, a credit union and lifetime insurance provider; Dermatologic Cosmetic Laboratories; Constellation Management Group with strategic marketing for CVS Pharmacy; and Avon Products.
One of his top achievements was creating a marketing campaign that led to connecting with three million customers over a nine-month period along with an 80 percent increase in product and services sales. Other recognizable accomplishments of Schmitt’s have been developing an industry-first B2B manufacturer-physician partnership model, which now serves as the basis for multiple new technologies within the medical marketplace.
Though Schmitt has not worked in the travel business before, Ensemble co-president Libbie Rice believes that his professional skills and background align with many of the brand’s goals. These include supporting members’ needs while incorporating results-driven marketing and business solutions.
In a written release, Schmitt said that throughout his career, he has been committed to helping his clients succeed. While at Avon, this came in the form of helping transform the sales rep network and leading the development and launch of the Anew skincare line – this generated sales of over $100 million in its first year, quickly becoming the line’s flagship brand.
For Schmitt, “the travel industry appears to be at the intersection of technology and human connection.” He said he looks forward to building this same connection with Ensemble members and partners and contributing to their future success.
Schmitt begins work at this post Monday, June 19.