The Travel Corporation (TTC) has announced the restructuring of its American salesforce representing its premium and luxury brands under a single entity, The Velvet Collection. Including Red Carnation Hotel Collection, Uniworld Boutique River Cruises, Insight Vacations, Luxury Gold and African Travel, the goal of the Velvet Collection is to have one sales team as one resource of cross-trained TTC professionals across its premium brands to serve the travel advisor community. 

“As an organization, we continually evaluate our business processes to ensure that we are delivering the best solutions and assistance to our partners and guests,” said Ellen Bettridge, global CEO of Uniworld, in a press announcement.

“We want to be ready to better serve agents catering to travel’s first returners: affluent market customers who are looking for perfectly planned, authentic experiences across the globe,” she added.

According to Bettridge, The Velvet Collection team will mirror the way travel advisors serve their customers, leveraging consultative selling processes to offer real-time solutions to their travel concerns across travel products, experiences and destinations. 

Internally, TTC says it builds upon synergies across the company — from training technology, unified SalesForce accounts and a CSP-sales methodology “that promotes long-term customer relationships.”

“It’s about relationship building and delivering outstanding service across the travel spectrum from river cruising and guided vacations to luxury hotels stays and custom safari experiences. 

“By optimizing information, we will become a single source of helping our travel partners deliver the very best now and into the future,” said Bettridge.

The new sales organization will divide the United States into two regions — east coast and west coast — and will roll-up under TTC brand heads Ellen Bettridge of Uniworld; Jonathan Raggett, global CEO of Red Carnation Hotel Collection; Jon Grutzner, president of Insight Vacations and Luxury Gold; and Sherwin Banda, president of African Travel.


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