Hurtigruten has partnered with Approach Guides to provide story-driven trade marketing solutions for travel advisors. This, the cruise line says, will significantly improve travel advisors’ relationships with clients by providing inspiring and detailed content to better sell the Hurtigruten experience.
The six content experiences now available to travel advisors, who can personalize them for each client, if needed, include:
- The Northern Lights
- Introducing Hurtigruten’s very own Chief Aurora Chaser
- Norway’s Coastal Kitchen
- The Midnight Sun
- The Spirit of Norway
- Solo traveling with Hurtigruten
The new solution offers instantly co-brandable marketing landing pages (“content experiences”) that showcase Hurtigruten itineraries, ships and promotions, as well as expert insights into destinations along Norway’s coastline and the diverse experiences that await clients. Leveraging personalization-enabling AI, travel advisors can deliver content experiences at all client marketing touchpoints, including websites, email, social media and even in-person events with QR codes. To boost impact and conversion, content experiences employ built-in calls to action that drive leads directly to advisors.
The service is available immediately. Travel advisors can get started by co-branding their first content experience by going to inspires.to/hurtigruten, no log-in required.
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